Heep Hong Society
Individuals with Autism Spectrum Disorder (ASD) are often misunderstood. To encourage the public to become more understanding and supportive of people with ASD, during Autism Awareness Week – held in the first week of April 2020 – the Society launched a large-scale education and promotion campaign.
Three children’s toys – a teddy bear, building blocks and a yellow rubber duck – were chosen to illustrate the main characteristics of ASD: having difficulty with socialising, being rigid in behaviour, and having trouble regulating emotions. These toys became the face of an advertising campaign that appeared on the MTR, on buses and trams, online, and in other locations around Hong Kong. To lend further support to the campaign, we also invited artists Albert Au and Vicky Fung to share their stories as parents of autistic children. The campaign was a success, receiving nearly 50 news reports and attaining a reach of over 1.36 million with the help of social media key opinion leaders. Over 2,800 people made online pledges to support individuals with ASD.
Echoing the World Autism Awareness Day on 2 April recognised by the United Nations, this year, Heep Hong Society launches the Autism Awareness Week under the theme ‘Colorful Autism’, introducing six characters from the A+ Family to the public in an effort to raise awareness of Autism Spectrum Disorder.
Thanks to the support from our corporate partners, making donation to Heep Hong Society is now much easier than ever! We are proud to introduce three new online & offline donation methods enable you to make donation anytime, anywhere!
Heep Hong Society is hosting its first virtual charity sports event – “Heep Hong GOAL for SEN Sports Game” from Nov15 to Dec 31. Public are encouraged to challenge the targeted “Sports Mileage” to reach 10,000 km together, helping to raise funds for the Society’s “Children and Youth Training Fund”!
Heep Hong Society organises Autism Awareness Week in the first week of April every year. This year, six characters of the A+ family unveiled in 3D to represent six common characteristics of autistic people. Through the promotion of Autism Awareness Week, we aim to increase public understanding and acceptance of autism, eventually allow every people with autism can live an A+ life.
The Director and Assistant Director of Social Welfare Visited Heep Hong Society Integrated Service Complex
Heep Hong Society joined the Hong Kong Book Fair 2022, presenting over 20 Society's parenting books and charity products. Volunteers from Heep Hong Parents' Association and fundraisers from Corporate Development Department also took part in the fair to introduce the Society's services and shared their own experiences. Moreover, therapists hosted a new book release presentation and a talk. Thanks to the support from different parties, the event attracted over 20,000 visitors.