Individuals with Autism Spectrum Disorder (ASD) are often misunderstood. To encourage the public to become more understanding and supportive of people with ASD, during Autism Awareness Week – held in the first week of April 2020 – the Society launched a large-scale education and promotion campaign.
Three children’s toys – a teddy bear, building blocks and a yellow rubber duck – were chosen to illustrate the main characteristics of ASD: having difficulty with socialising, being rigid in behaviour, and having trouble regulating emotions. These toys became the face of an advertising campaign that appeared on the MTR, on buses and trams, online, and in other locations around Hong Kong. To lend further support to the campaign, we also invited artists Albert Au and Vicky Fung to share their stories as parents of autistic children. The campaign was a success, receiving nearly 50 news reports and attaining a reach of over 1.36 million with the help of social media key opinion leaders. Over 2,800 people made online pledges to support individuals with ASD.
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