"Project PRETERM", started at 2017, is initiated by Heep Hong Society and two years successively sponsored by Mead Johnson Nutrition Community Care Scheme. It is designed to increase public awareness of preterm birth and provide comprehensive support to their parents throughout the whole 0-6 year-old pre-school stage. The Project advocates early intervention of preterm infants and young children with different learning abilities to receive appropriate training in their golden period as early as possible.
About Mead Johnson Nutrition's Community Care Scheme
The Mead Johnson Nutrition Community Care Scheme is the community support program of Mead Johnson Nutrition (Hong Kong) Ltd. It aims to support children with special health needs and those from under-privileged families. The scheme also supports community initiatives on child development and health education. Through working with different community partners and social welfare organizations, the scheme has supported various activities in the past few years, including the publication of "The Most Blissful Lessons" to foster greater public awareness of children with rare diseases or special needs; the partnership with Joshua Hellmann Foundation for Orphan Disease to launch the "VITAL STEP" program to promote newborn metabolic screening; the cooperation with Heep Hong Society to introduce the "Project PRETERM"; and ongoing support of the "Feeding Hope" program initiated by The Boys' & Girls' Clubs Association of Hong Kong.
According to the World Health Organization's (WHO's) recommendation, babies should be breastfed exclusively in the first six months and continue to have breastmilk together with solid food in their diet until two years old or above. Breastfeeding is the norm of infant feeding, one should seek advice of a health professional before the use of formula milk and the health hazards of its use.
(Source: Website of Department of Health)